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The red turtle cake
Packaging

Red turtle cake is a traditional delicacy in my country. It is a food that represents the blessing of "longevity". However, in this era of online shopping, the red turtle cake that is not easy to transport is gradually forgotten by people. Therefore, we decided to use the discarded cartons during transportation to make a strong and beautiful packaging for Ang Ku Kueh to attract people to buy Ang Turtle Kueh and preserve the traditional cultural blessings, and these discarded cartons can be reused.

Client / Manufacturer
Rice Advertising
New Taipei

Designer
Chihlee University of Technology
New Taipei


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