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Galaxy Z Flip5 Maison Margiella Edition
Package

Galaxy Z Flip5 Maison Margiela Edition embodies the haute couture concept, showcasing the fashion brand's deconstructionist style. It features intricate details like white stitches, labels, bu-ttons, and intentionally imperfect stitching on bookcloth paper, all of which convey Maison Margiela's signature look and handcrafted essence. The three-tiered tray structure, reminiscent of a sample tray at an atelier, offers a departure from typical in-box design, providing a new opening experience. The tray is embossed with item silhouettes, subtly hinting at their presence.
This project embraces eco-consciousness by using paper boxes and pulp trays.

Galaxy Z Flip6 Maison Margiela 限量版象征着高级定制概念，展现了时尚品牌的解构主义风格。限量款融合精妙复杂的细节，比如白色缝线、标签、纽扣以及在书面布纸上有意为之的不完美缝线，这些细节全都展现了 Maison Margiela 的标志性外观与手工匠心精髓。三层托盘结构灵感源于工坊中的样品托盘，有别于常见的包装盒设计，营造全新的开箱体验。托盘压印产品轮廓，低调暗示其存在。此合作系列采用纸盒和纸浆托盘，展现了对环保的积极心态。

iF GOLD STATEMENT
The Maison Margiella Edition of the Samsung Galaxy Z FLip5 smartphone comes in unique packaging that takes the ‘unboxing’ experience to a whole new level. It contrasts timeless craftsmanship and traditional materials (stitches, bu-ttons, and bookcloth) with modern technology to stunning effect. This is a multi-layered design, both in the literal and conceptual senses!

评委评语
三星 Galaxy Z FLip5 Maison Margiella 限量版智能手机的包装独具特色，将 “开箱” 体验提升至新层次。其选用经典工艺与传统材料 (缝线、纽扣和书皮布)，搭配现代技术，构成令人赞叹的对比效果。此多层次设计不仅体现在字面意义上，更落脚于创意概念！

Client / Manufacturer
Samsung Electronics Co. Ltd
Seoul, KR

Design
Samsung Electronics Co. Ltd
Seoul, KR
Mobile eXperience Design Team


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