WASTECARE™: Industrial waste-certified as skincare
Skincare Serum
WASTECARE™: the first skincare product that is industrial wastewater from textile dyeing. Taken from the factory, the wastewater is stabilized with citric acid and certified for use. Packaged like a beauty product, it was shipped out to key opinion leaders in fashion and healthcare to form partnerships.
All materials used are recyclable and reinforced for shipping. The dot-and-line design system is rooted in biochemistry, which provides a neutral canvas for the brand’s story. The custom type combines ultrasound with Mincho, reflecting both tradition and science. The usage of colors is informed by the ultrasonic plant-based dyeing process.
Client / Manufacturer
AIZOME
Munich, DE
Design
SERVICEPLAN GERMANY / PLAN.NET GERMANY
München, DE
Alex Schill, Shruthi Subramanian, Camille Nizet, Tanvi Phalak, Rohil Borole, Kai West Schlosser, Taro Taniwaki, Lorenz Langgartner, Franz Röppischer
Workbyworks Studio
New York, US
Han Gao
paul + paul GmbH
Gilching, DE
Philipp Paul
Druckerei Vogl GmbH & Co KG
Zorneding, DE
Ralf Vogl
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