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SAMSUNG iD CARD
Card Plate, Visual Identity Book, Promo Video

Samsung Card has launched a new credit card line: the SAMSUNG iD Card. The brand expands the concept of the credit card as the customer’s life log and mode of self-expression in addition to a payment method, proposing to accompany the holders’ consumption-driven journey toward discovering true selves.
Our design principles derive from its profound understanding of its customers.
- Lively designs that inspire customers
- Intuitive designs that stress essence and practicality
- Dynamic designs that accommodate customers’ diverse tastes
Samsung Card meets its customers where they are and seeks to create a new world by constantly renewing itself.

Client / Manufacturer
Samsung Card
Seoul, KR

Designer
Samsung Card
Seoul, KR


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