普象-让好设计发光

100th anniversary magazine 2023
magazine

Häfele, a global manufacturer of furniture fittings, is celebrating its hundredth anniversary in 2023. To mark the occasion, a brochure was developed that was intended to be more than just a classic chronicle: an essence of the company's history based on attitude and values - as a guideline for the future. The leitmotif "Courage and optimism" monothematically describes the company's inner compass, which is still valid today. As a means of motivating and identifying employees. The editorial concept not only looks inwards, but also illuminates the leitmotif from different perspectives. With the Courage to design.

Client / Manufacturer
Häfele SE & Co KG
Nagold, DE

Design
Bruce B. corporate communication GmbH
Stuttgart, DE


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