PEPERO Braille Package
Confectionery
The Pepero Braille Package was produced in commemoration of the ‘White Cane Day’ for the visually impaired.
Among the strategies of ESG design, this is a package design for social contribution.
In order for the visually impaired to read braille easily, the best point to feel the touch of braille was found and expressed.
The Pepero Braille Package claims to be a universal design that can be used by everyone, not just the disabled.
It is designed for everyone to use by providing information on the product with minimal-style graphic representation.
Client / Manufacturer
LOTTE WELLFOOD CO., LTD.
Seoul, KR
Design
Lotte R&D Center
Seoul, KR
JIN EUN SON, JOENG HYE WON, LEE SANG HO
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