Background and status quo: Xicha, as a medium and high-end brand of China's fast drinking category, ranks first in China's current tea market, accounting for 27.7% of China's market share, according to the zero consumption statistics in 2021. Most of them are young users, and they like tea as a medium and high-end positioning. Their users also value services and experience beyond the product itself. The data shows that the audience users who like tea are mainly young women.
Existing problems: Many users can't go to the store to quote, but take out, and sometimes they will encounter temperature problems, traffic problems, regional problems, distribution time, personal factors of riders, etc., which will seriously affect the taste of the product. It will also have a negative impact on the sales of Xicha.
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所以这是一个你的课题?
提前入股大佬
用户画像有屌用
想比如传统人工配送的优势可以放大,如更便捷地取餐方式、无人机还能带来哪些科技价值等,不只是减少人工
兄弟在北京找到工作了吗
这个项目我投了
冲 上首页!
行嗷 支持
好厉害!赞赞赞赞赞!
线路为什么不升高走直线
🐮🐮🐮
很强!
我从一个阅读者的角度来看,感觉有些割裂,直接从调研到了产品,在用户旅程与无人机方案之间,加上“无人机配送成本低于人工配送成本”“无人机配送在一线城市中,相比人工提升了多少效率”无人机配送,可以更好的将本增效,缩短了用户旅程中,用户情绪较低阶段的时间,会不会跟好一些呢?加上分析可能会好一些。
好牛