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Samsung Three-Wings TV Display
Lifestyle Screens' In-store Experience Zone

The three-wing TV display is designed as a total experience zone, allowing customers worldwide to not only discover the best features of Samsung’s lifestyle screens but also to customize products according to their preferences. The display is modular: the number, size, and shape of the wings can be changed to fit the store’s specifications while still providing the same seamless user experience journey. Every customer is engaged in creating a "for-me-ness" Lifestyle Screen with the Custom Board, searching and comparing brand products with the Visual Navigation tool, and learning about the eco-friendliness of brand products with the Eco Board.

Client / Manufacturer
Samsung Electronics
Seoul, KR

Designer
CHEIL Worldwide
Seoul, KR


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