Philips Dental+ program
Home oral health improvement program
The Philips Dental+ program aims to reduce healthcare costs by impacting better oral care routines at home. It marries the powerful Philips Sonicare toothbrush with a mobile app and printed materials focused on encouragement and lasting behavior change. The program celebrates milestones, tracks habits with goal-setting capabilities while offering tailored content to enhance oral health literacy. Designed as a wellness package for insurance partners, this opens a novel channel for Philips to scale healthcare impact.
Client / Manufacturer
Philips
Amsterdam, NL
Design
Philips Experience Design
Eindhoven, NL
Oral Health Care, Bothell, USA
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