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Rakuten Mother's Day Wrapping
Virtual wrapping paper

In Japan, it is a tradition to give bouquets to moms on Mother’s Day. However in 2021, due to the COVID-19 pandemic, most people avoided social gatherings. Rakuten Ichiba is the largest online shopping platform in Japan. It created this packaging design to allow family members who could not physically meet to express their love and gratitude. The packaging can be used for all types of gifts but uses the image of a flower bouquet as a nod to the flowers the receiver would have normally received if the giver were able to be there in person.

Client / Manufacturer
Rakuten Group, Inc.

Designer
Rakuten Design Lab

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