ENJOY EVERY EDGE
Car ad campaign
The distinctive design of the new BMW THE 4 is both striking and provocative. The model intentionally marks the beginning of a new visual language: angular lines and sharp edges create an overall highly aggressive design that reveals a lot of character. This ad campaign offers a whole new brand concept and visual world to showcase this all-new automobile design.
Client / Manufacturer
BMW Group
Designer
Plan.Net / Serviceplan
TREY GmbH
Uwe Düttmann Photography
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