Flip Side Market
Brand Pop-up, Product Launching Project
Galaxy Studio is an unique brand experience platform where consumers can experience first-hand flagship Samsung mobile products in Korean market.
With ‘Join the Flip Side’ Campaign, we reinterpreted the new form factor of Galaxy Z Series as whole new lifestyle experience in Flip Side Market.
This market is the place where audiences can feel the values and lifestyle which Galaxy Z brand aims for. Markets opened in a total of 23 Locations, including Seongsu, beloved by Korea's Gen-Z, and 15 university campuses.
Client / Manufacturer
Samsung Electronics
Seoul, KR
Design
CHEIL Worldwide
Seoul, KR
Ed Yoo, Hogil Jung, Jay Jeon,
Yoonjoo Hwang, Eunjin Jang, Siwon Kim, Helia Hyejoo Son, Heeji Yune, Chisung Kim
Plain Oddity
Seoul, KR
Jihye San, Somin Kim, Seokchan Ko, Junhyeok Ryu, Mina Kim
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