JONGGA - KIMCHI BLAST SEOUL 2023
Commercial Exhibitions
"Kimchi Blast Seoul 2023" is a project to showcase the newness and possibilities of kimchi through the unique interpretation of kimchi, presented by a kimchi brand JONGGA. Kimchi, a Korean staple, has seen a decline in interest and demand among young people. To address this, we introduced the concept of "deconstructionism" to the brand. The hexagonal brand pattern, which symbolizes the essence of kimchi, is "deconstructed and reconstructed" into various shapes that express an exciting and playful mood, providing a multi-sensory experience across products, packaging, and spaces.
Client / Manufacturer
Daesang
Seoul, KR
Design
MonF
Seoul, KR
Korea National University of Arts
Seoul, KR
Youngha Park
qqd
Seoul, KR
Sehoon Na
SOC Company
Seoul, KR
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