普象-让好设计发光

Campana
Brazilian Furniture Designers

For over 35 years, the Campana brothers have drawn creative inspiration from the objects and materials that are most familiar to Brazilians, pushing the boundaries of art and design in a distinctive manner. Through creative endeavors that reveal what is invisible around us, it is not an overstatement to claim that the Campana brothers have challenged and expanded the very notion of Brazilian visual culture. The creative team was tasked with translating the power and uniqueness of the brothers’ work into an exciting new visual identity that would showcase the Campana brothers’ Institute and Studio as two facets of the same brand.

35 年来，坎帕纳兄弟 (Campana Brothers) 从巴西人民最熟悉的物品与材料中汲取灵感，以独特的方式打破艺术与设计的界线。坎帕纳兄弟通过创意创作展现我们身边被忽视之物，坎帕纳兄弟挑战和扩展了巴西视觉文化的概念，这样的说法一点并不夸张。创意团队的任务是将坎帕纳兄作品中蕴含的强大力量与独特风格演绎为激动人心的新视觉形象，展现同属一个品牌的坎帕纳兄弟研究所和工作室的双面特质。

iF GOLD STATEMENT
In redesigning the visual identity of their design studio and research institute, the Campana brothers set out to capture the pioneering spirit and materiality of their work in letters, shapes, textures, and motion graphics. The result is a unique and intriguing fusion of craft, concept, and culture. This gold award is dedicated to the memory of Fernando Campana, who died in 2022.

评委评语
35 年来，坎帕纳兄弟 (Campana Brothers) 从巴西人民最熟悉的物品与材料中汲取灵感，以独特的方式打破艺术与设计的界线。坎帕纳兄弟通过创意创作展现我们身边被忽视之物，坎帕纳兄弟挑战和扩展了巴西视觉文化的概念，这样的说法一点并不夸张。创意团队的任务是将坎帕纳兄作品中蕴含的强大力量与独特风格演绎为激动人心的新视觉形象，展现同属一个品牌的坎帕纳兄弟研究所和工作室的双面特质。

Client / Manufacturer
Estúdio Campana
São Paulo, BR

Design
Pharus Bright
Design
São Paulo, BR


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