普象-让好设计发光

BOB - Bottle of Bread
Food & Beverage Innovations and quality production

BOB as a new brand in the sustainability product category, we have successfully combined several missions in one single project, we have partnered with a local start up BREER and utilised their technology to up-cycle our used bread, also we have made use of over 100 stores locations from the group to distribute this brand. At last we have a charity mission of planting a tree when 6 bottles of BOB is being sold. By now, we have rescued over 2 tonnes of surplus bread and planted over 3000 trees on Earth. It is unique in every ways our other craft beer competitors can achieve.

Client / Manufacturer
Maxim's Group
Hong Kong, HK

Design
Maxim's Group
Hong Kong, HK
Branding, Research & Development (HQ)


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