Nokia as a B2B tech powerhouse
Rebrand
Nokia was once in the pockets of over a billion people worldwide. However, over the past decade, the brand has evolved, trans forming into a leader in B2B networking
technology But despite this evolution, most people have continued to see Nokia as a mobile phone company. Enter Lippincott. We were tasked with unlocking the
brand’s next stage of growth and driving Nokia's re-appraisal as a leader inB2B technology innovation. The result? A full-scale transformation that fused the brand's
rich heritage with a bold, digital-first identity fit for the future.
Client / Manufacturer
Nokia
Espoo, FI
Design
Lippincott
London, GB
Lee Coomber, Louise Cantrill, Vimmi Sveinsson, Josh Grazier, Timothy Stewart, Kannie Lam, Ariel Chan, Carl Baldwin, Greg Handrick, Simon Glynn
Lippincott
London, GB
George Bigden, Tamara Belair, Helen MacVicar
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