普象-让好设计发光

Kia EV6 UNPLUGGED GROUND
Showroom

To fully embody the concept of eco-friendliness and resource-circulation, EV6 UG needed to convey a consistent message even from site selection. This space, once a textile factory, makes a clear statement about the circulation of new resources, sustainability, and future coexistence with EVs. It is a space that not only showcases new vehicles, but also represents Kia’s transition to electric power. It conveys Kia’s message on a new life relating to recycled materials and sustainability. As the first EV-exclusive showroom in Korea, it aims to make a storyline for customers to fully understand the EV6 with a consistent tone and message.

Client / Manufacturer
Kia

Designer
SILO Lab
CA PLAN
Innocean Worldwide

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