小天使婴幼儿牙胶磨牙棒

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爱因斯坦·杨

儿童母婴

小天使婴幼儿牙胶磨牙棒

小天使系列-婴幼儿牙胶磨牙棒
Little angel series baby teether teething stick

产品设计灵感源于日漫《百变小樱》的魔杖（哈哈哈，没错，一个刷完《百变小樱》的男生）。目前母婴消费者集中在90后宝妈之中，通过找寻该人群童年的记忆，建立一种熟悉感亲切感，而目前市面上牙胶爆款集中在类似牙刷结构的磨牙棒造型，故将两者结合再创造，把造型幼态化，呈现萌态天使棒造型，牙胶部分用彩色透明硅胶材质，像糖果一样，体现一种可食既视感，让宝妈群体感觉宝宝会喜欢，增强购买欲。
设计主要打动宝妈群体，让宝妈拥有购买欲，同时满足宝宝的功能需求。
The product design is inspired by the Japanese anime 《Card Captor Sakura》(hahaha, that's right, a boy who finished watching《Card Captor Sakura》). At present, mother and baby consumers are concentrated in the post-90s mothers, by looking for the childhood memories of this population, to establish a sense of familiarity and intimacy, and the current market teether explosion is concentrated in the toothbrush structure of the toothbrush grinder shape, so the combination of the two re-creation, the shape is juvenile, presenting a cute angel stick shape, the toothbrush part is made of color transparent silicone material, like candy, reflecting a sense of edible sight, so that the mother group feels that the baby will like it, enhance the desire to buy.
The design is to impress the group of mothers, so that mothers have the desire to buy, and at the same time meet the functional needs of babies.