Galaxy Dynamic Visual Identity System
SmartPhone Package
Galaxy Visual Identity System unifies Galaxy's various form factors under a single design language. This approach stems from careful deliberation on how to convey Galaxy’s innovations in various form factors in a way that is instantly recognizable to consumers. It serves as a platform for building a cohesive brand image, simplifying each model into symbolic form. This system has been developed to clearly communicate Galaxy's unique identity across its various form factors while expressing the brand’s 'authenticity' and 'confidence' in a minimalist yet impactful design. This effort is expected to further enhance Galaxy's design identity.
Client / Manufacturer
Samsung Electronics Co. Ltd
Seoul, KR
Design
Samsung Electronics Co. Ltd
Seoul, KR
Mobile eXperience Design Team
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