普象-让好设计发光

Prati.co
Branding

Prati.co is a frozen ready-to-bake Brazilian empanadas brand that steps out of the box and delivers quick and nutritious food for the Brazilian Gen-Z community, known for their irreverence and a good sense of humor. The designers’ challenge was to introduce an innovative identity to Brazil’s traditional frozen foods segment. They created a young, fun brand identity, incorporating empanada characters and colorful compositions. Prati.co’s naming reinforces its differentials with a fun double entendre: practical (prático) and for you (pra ti). This visual identity highlights the brand for its target audience, from the shelves to the internet.

Client / Manufacturer
Presto Alimentos
Palhoça, BR

Designer
Yepá Estúdio
Florianópolis, BR


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