The Jamsil Gothic for Lottemart’s new leap forward
Typography
As time went on, Lotte Group’s brand image became gradually outdated, and with its many affiliates rapidly expanding in a short period of time, Lotte Group needed to reorganize its brand identity. To this end, Lotte group announced in 2022 a new vision-Everyday New Store-and embarked on rebranding itself as youthful, trustful, and vibrant. The first project was to develop a new typeface, which could serve as a building block of visibility and the corporate’s voice. We wanted to find a solution for this project in Lotte’s heritage.
Client / Manufacturer
LOTTE MART
Seoul, KR
Designer
LOTTE MART
Seoul, KR
Fontrix
Seoul, KR
查看更多信息
14赞 0评论 1114人气
7赞 0评论 766人气
7赞 0评论 654人气
6赞 0评论 650人气
确认要删除该条评论吗?
小小心意,大大鼓励
最高赞赏200元
使用支付宝扫描二维码完成支付
使用微信扫描二维码完成支付
当前余额:¥0.00
支付操作会向你普象账户的注册手机号发送验证码
请注意查收
扫一扫添加
普象商务
扫一扫添加
客服微信
扫一扫下载
手机APP
留言板(0)