Knärzje is a certified organic zero-waste beer brewed from discarded organic bread. The package design was aimed at making this unique selling point immediately clear at the POS. A reduced label with a simple illustration of ears of corn catches the eye and ensures that the product stands out from the competition. Colour coding identifies the non-alcoholic and alcoholic versions of the German-style Kellerbier. “Storytelling plays an essential role with this product,” explained the jury. “In order to present the sustainability advantages more comprehensively, the inside of the four-pack carton is printed with additional information.”
参与人士
Manufacturer:
Knärzje GmbH, Frankfurt am Main, Germany
Design:
echd GmbH, Max Wenzel, Paul Valentiner, Offenbach, Germany
knaerzje.de
echd.studio
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