Moooi - A life extraordinary sound branding
Website and event
This year, we joined Moooi at Salone del Mobile, to create a world of sound for their multi-sensory exhibition that took place online and live in Milan. From dancing robots to an augmented reality webshop, recording the design dreams podcast and the production of 4 custom music albums, we made all audio designed. This ensured a seemless integration of audio into the multi sensoral world of Moooi, making users/visitors easily able to switch from online to real life experience. A unique collage of audio fitting multiple touchpoints was the result. Robots danced to our music, people move to our sound and albums are being listened to.
Client / Manufacturer
Moooi
Breda, NL
Designer
KLOAQ audio design
Amsterdam, NL
Build in amsterdam
Amsterdam, NL
Moooi
Breda, NL
IDEO
Palo Alto, US
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