80 years of movement, Kia
Design the comm. items for the 80th anniversary
Kia, which has established itself as a trusted brand by introducing global innovation and design, celebrates its 80th anniversary in 2024. As a mobility brand, we aim to convey a forward-thinking, sustainable vision through the 2024 New Year’s Stationery design, celebrating Kia’s heritage and inspiring employees to feel proud and clearly recognize their common goals. Additionally, our intention is to use easily recyclable, sustainable materials to promote the values of environmental conservation and sustainability and, in doing so, authentically represent and encapsulate Kia’s essence.
Client / Manufacturer
Kia Corporation
Seoul, KR
Design
100space
DaeJeon, KR
Jiwon Lee, Boyeong Lee
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