普象-让好设计发光

Indisposable Stellar Cookie Box
Transformable Packaging

Stellar Forest is a CSR(Corporate Social Responsibility) initiative of Samsung Semiconductor that empowers people with disabilities by having them in charge of all processes of making confectionery. This cookie, which is more than just confectionery, has a deeper meaning, and we wanted to find a way to make it more aligned with our ESG management philosophy. As a result, we created a cookie package, typically used once and discarded, that can be upcycled into a sustainable laptop stand, establishing a win-win relationship between Samsung, their users, and individuals with disabilities.

Client / Manufacturer
Samsung Semiconductor
Gyeonggi-do, KR

Design
Leo Burnett Korea
Seoul, KR
SooHee Yang, Haekyoung Yoon, Hyebeom Joo, Jaewook Lee, Hansol Kim, Juyeon Park, Kyoungmin Lee, Jieun Park, Changlim Im, Yuni Oh, Hyunjeong Ko
Grido
Seoul, KR
eomplatform
Gyeonggi-do, KR


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