Multi-Faceted Wayfinding Solution
Signage system
Shinsegae Art & Science is a multiplex combining luxury shopping with a cultural space. The mission was to create a comprehensive, customer-oriented signage system. The “Quiet Guide” concept was adopted for the wayfinding system to convey information in complex spaces efficiently. The intuitive, multi-faceted signage system was designed to allow customers to obtain information effortlessly from anywhere. It uses subtle champagne gold that harmonizes with the existing interior and adds a clean, legible sans serif font to express luxurious sensibility, reflecting Shinsegae’s brand philosophy of timeless value.
Client / Manufacturer
SHINSEGAE Shinsegae Department Stores
Designer
Atelier Dongha
SHINSEGAE Shinsegae Department Stores
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本作品转载于原创设计师 : 19500000549
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