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Samsung Digital Appliance Sound Branding
Digital Appliance Sound Design

Samsung Sound Branding is designed to deliver consistent user experience and brand identity to meet evolving customer expectations for home appliance, going beyond the existing sound design. Sounds are divided into 5 categories: power, event, feedback, content & voice. Platforms equipped with screens and speakers allow users to select themes for the power and event categories. For functionality, feedback sounds have been standardized to provide fast feedback and optimal accessibility.
The robot vacuum’s Pet Care Service features pleasant, purposefully arranged sounds to deliver the consistent Sound Identity shared across all Samsung appliance

Client / Manufacturer
Samsung Electronics Co.Ltd.
Seoul, KR

Design
Samsung Electronics Co.Ltd.
Seoul, KR
JK Lee, Seunghee Cho, Bo Kyung Kim, Junho Lee


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