普象-让好设计发光

Stella Artois
Beer packaging

The packaging has been exclusively designed for the premium beer brand Stella Artois. It is made of cardboard with rounded edges and features intricate detailing. It is designed for transporting 12 x 0.33L embossed bottles and includes a plastic-free, telescopic handle. Thanks to a 360-degree perforation, the cardboard can be effortlessly split in half. This allows the bottom compartment to be used as an elegant tray. It's important to note that the packaging is made from sustainable kraft cardboard sourced from European resources. The packaging reflects the values of Stella Artois.

此包装专为高端啤酒品牌 Stella Artois 设计，以圆角硬纸板制成，饰以精妙的装饰细节。此包装设计可容纳 12 个 0.33 升的浮雕啤酒瓶，配以无塑料伸缩提手。硬纸板经 360 度穿孔处理，可轻松一分为二，因此底部隔层可用作优雅的托盘。值得一提的是，此包装以源自欧洲的可持续牛皮纸硬纸板制成，彰显了 Stella Artois 的品牌价值观。

iF GOLD STATEMENT
Perhaps the greatest innovation in beverage packaging since the six-pack – because this pack goes up to 12! Though shaped like a ‘brick pack’, it can be carried like a six-pack thanks to the robust telescopic plastic-free handle. The 360-degree perforation allows for effortless removal of the top section to reveal an elegant tray. Time to get the party started!

评委评语
这也许这是自六连包以来饮料包装最大的创新 —— 因为这个包装最多可以装 12 瓶！它形似 “砖形包装”，配有牢固的无塑料伸缩提手，如六瓶装般轻松便携。经 360 度穿孔处理，顶部可轻松拆卸，露出优雅的托盘。是时候开始派对了！

Client / Manufacturer
Karl Knauer KG
Biberach/Baden, DE

Design
Karl Knauer KG
Biberach, DE
Hubert Wernet


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