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Xunwei County Packaging Series
Produce packaging

The project involves county commodity packaging based on a public welfare campaign launched by the Alibaba group, seeking to revitalize rural areas. Many good Chinese products can be found in small counties and towns. Alibaba selected products with a unique flavor from more than 20 underdeveloped counties across the country and created a new landmark food series, "Taste of Countryside". The packaging of these rural products features environmentally-friendly materials, on-trend aesthetics, and fun graphic design. Alibaba markets the products online through multiple channels and platforms.

Client / Manufacturer
Alibaba (China) Co., Ltd.

Designer
Alibaba Design

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