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BE VELVET : Brand's New Prototype
Cosmetic Packaging

ESPOIR has been renewed to be thoroughly reborn with a chicer and bolder identity.
The challenge was to develop a unique identity that breaks away from the cosmetic packaging norm. The normally rectangular shape is now slightly offset with a twist to create innovative, unique edges. No longer old-fashioned, the new design enhances the visualization of ESPOIR’s refined beauty and causes it to stand out exceptionally. Rather than following the current market trends with a similar design, the differentiated image of the new design captures a brand persona and inspires admiration.
This new design portrays ESPOIR's core values and vision.

Client / Manufacturer
espoir (AMORE PACIFIC GROUP)
Seoul, KR

Designer
espoir (AMORE PACIFIC GROUP)
Seoul, KR


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