Topo Chico: Source of Discovery
Sparkling Water Visual Identity
The challenge was to power a local icon on its way to jumping borders and becoming a billion-dollar brand, without losing its charisma and fierce local love. To keep the brand authentic it had to be able to engage locally with culture and be globally recognizable, so we crafted a flexible, context-based visual system & refreshed the brand’s core assets to maximize its iconicity potential. New contextual assets were added to enhance storytelling. Topo Playgrounds, a bespoke Asset Management strategy was created, unique for the category, where context define the role of the brand assets creating a safe, fertile playground for creativity.
Client / Manufacturer
The Coca-Cola Company LATAM
Atlanta, US
Designer
Landor & Fitch
Mexico City, MX
Coke Design Team
Sao Paulo, BR
查看更多信息
14赞 0评论 1078人气
7赞 0评论 724人气
7赞 0评论 590人气
6赞 0评论 641人气
确认要删除该条评论吗?
小小心意,大大鼓励
最高赞赏200元
使用支付宝扫描二维码完成支付
使用微信扫描二维码完成支付
当前余额:¥0.00
支付操作会向你普象账户的注册手机号发送验证码
请注意查收
扫一扫添加
普象商务
扫一扫添加
客服微信
扫一扫下载
手机APP
留言板(0)