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Yeoyoo Soju
Yeoyoo Soju - Pure Distilled Liquor

Soju is an alcoholic beverage that gives a sense of liberation in the busy daily life of Korea to the extent that most Korean drink Soju to relieve the stress from an intense workload. We wanted to create a name and design that all soju drinkers would resonate with from the bottle. Thus, the name, YEOYOO, has the meaning of relaxation in Korean.
Also, the Design conveys concept and meaning through the logotype design with the space in-between strokes far apart. These meanings ultimately imply that alcohol to us is 'serenity.' The pictograph-like label design conveys the message of this liquor as YEOYOO: Relaxation.

Client / Manufacturer
Yangchon Brewery
Chungcheongnam-do, KR

Designer
Taehee Lee
New York, US
Kiss Products, Inc.
New York, US
Byung-in Kang
Seoul, KR
YY Photographs
Seoul, KR


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